Content marketing: What was said

My Mobile Lyfe looks back at the week and presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.

“It’s not content itself that makes a brand stand out – it’s the point of view that informs that content that matters.” Jon Davie, managing director at digital marketing agency Zone, to

“I think branded content is here to stay and my prediction is over the next few years, you will see more and more companies including financial services companies entering brand journalism.” Wells Fargo director of internal communications Arati Randolph, to News 360’s blog

Often hailed as a proven method for generating thought leadership and growing sales, content marketing has become a go-to solution for brands desperate for attention. What many business don’t realize going into it (and what some still fail to realize even after months of investment) is that content marketing isn’t foolproof.” Danny Wong of Shareholic, in his blog

“As mobile search grows, so must your content marketing strategy. If you aren’t seeing a lot of inbound traffic from mobile devices, it’s likely your audience is looking for you but your content simply isn’t optimized for mobile search.” Ted Karczewski of Skyword, in the blog Content Standard

“No words are more important in your content marketing than your headlines” Daniel Burstein, director of editorial content at MECLABS, in


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