This Forbes article is spot on: content marketing really is essential to business success in every industry! Check out this excerpt from their article and read the rest of it here: http://onforb.es/1MfoM4P
“Content marketing is essential to business success in every industry. But although content marketing has been the reigning paradigm for years now, many business owners – and even many marketers – still aren’t sure how to develop or implement an effective content marketing strategy.
Fortunately, content marketing isn’t really that difficult, and the basic principles can be mastered quickly. It’s all about drawing customers to you, rather than having to pay money to interrupt them via traditional forms of advertising. Here are the steps you’ll need to take to start investing in content marketing for your business.”
