7 Ways to Write Blog Content People Will Actually Read
Here are 7 mistakes that content marketing teams make and how to avoid them to get your content read!
Title: If your title is weak, people will move on. Be the serpent charmer: draw in your reader and make them want to read what lies beneath.
Underexposed: Do you hype your own work? Does anyone? If you aren’t sharing on social, and chatting about your own work how is anyone going to know it exists? Start the discussion, and then keep it going!
Body: While we’re on the subject of engagement, how can discover the rest of your work? Where can readers go to learn more? Hyperlink your relevant content to continue drawing people in who want to learn more.
Subscription: Do you give your readers an option to subscribe to your work? You should make it very easy for them to fill out a form so they can always be up to date.
Posts: If you post once a week, that’s okay. If you post twice a month, that’s fine, too. Just keep it consistent.
Density: If your words are hard to read through, your readers will be frustrated. Don’t give them a reason to leave your site! Make it easy to read, and utilize lists to keep their attention spans.
SEO Keywords/Hashtags: If search engines can’t find your work, how can readers? If you aren’t using SEO techniques; your content will remain buried. Also, utilize hashtags, especially on social media so your content surfaces when people are searching for information related to your content!
Content marketing should be dynamic, strategic, targeted and regular! Follow these 7 tips to create content that people will actually read.