Choices to make: Native apps vs. mobile web

Businesses looking to launch a mobile strategy have two choices to make: Does the company create a website specifically for mobile devices, or invest in the development of a downloadable app?

Decisions, decisions.

Even as smartphone and tablet users spend more than two hours a day on native apps, as opposed to 22 minutes daily on the mobile web, there are pros and cons for each. It’s up to the business to determine which is the best fit.

This infographic courtesy of can offer some help to content marketing strategists with the task of making that decision. It compares native apps and the mobile web, the benefits and pitfalls of each, and how to make the best choice.


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