Content marketing: What was said the week of June 23

Each week, MyMobileLyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.

“Engaging and converting brand new buyers is the first function of marketing, not just nurturing those contacts you already know. In other words, it’s about using targeted inbound and digital campaigns to fill the top of the funnel with new prospects.”

Paul Albright, co-founder and CEO of Captora, in CMS Wire

“When customer service communications and online content seem created by some nameless, faceless corporate entity, it doesn’t entice us, and often it alienates. And as a result we’re just not interested in doing business with that company.”

Marketing strategist David Meerman Scott, in his blog

“With mobile use only expected to grow in the coming years, B2B teams should invest heavily in mobile upgrades to remain relevant for their target markets. To build a fantastic mobile experience, brands must design specifically for B2B use cases and needs.”

Carin Van Vuuren,chief marketing officer at Usablenet, in

“The new battleground for customers is in this mobile moment — the instant in which the customer is seeking an answer. If you’re there for them, you’ll gain their loyalty; if you’re not, you’ll lose their business.”

Ted Schadler, vice president and principal analyst at Forrester Research, in

“The need for more and better content is never ending. Quarterly editorial plans make it feel like the end is near, but this isn’t a race. It’s a journey full of twists and turns, hits and misses. Maybe even a few blue chickens here and there.”

Lee Odden of TopRank Online Marketing, in his blog