• Virtual Events
  • Services
    • Virtual Events
    • Recruitment Marketing and IT Staffing
    • Advertising
      • Display Advertising
      • Search Advertising
      • Retargeting
      • Live Web Chat
    • Automation
      • Automation Tools
      • Built-In CRM
      • Email Automation
      • Identify Visitors
      • Call Tracking
      • Dynamic Lists
      • Dynamic Forms
      • Actionable Analytics
    • Programmatic Advertising
    • Website Content Creation
    • Social Media Management
    • Website Creation and Maintenance
    • Search Engine Optimization
  • About Us
    • Our Mission
    • Our Team
    • Our Clients
    • Case Studies
    • Contact Us
    • Work with Us
    • Read Our Blog
  • IT Jobs

IT STAFFING AND RECRUITING SERVICES: (678) 646-6786 | OTHER DIGITAL MARKETING SERVICES: (678) 597-8541

MyMobileLyfe | Recruitment Marketing, Programmatic Advertising & Automation
  • Virtual Events
  • Services
    • Virtual Events
    • Recruitment Marketing and IT Staffing
    • Advertising
      • Display Advertising
      • Search Advertising
      • Retargeting
      • Live Web Chat
    • Automation
      • Automation Tools
      • Built-In CRM
      • Email Automation
      • Identify Visitors
      • Call Tracking
      • Dynamic Lists
      • Dynamic Forms
      • Actionable Analytics
    • Programmatic Advertising
    • Website Content Creation
    • Social Media Management
    • Website Creation and Maintenance
    • Search Engine Optimization
  • About Us
    • Our Mission
    • Our Team
    • Our Clients
    • Case Studies
    • Contact Us
    • Work with Us
    • Read Our Blog
  • IT Jobs

Go after those who yearn for mobile content

Go after those who yearn for mobile content

Content marketing6JunNo Comment

As a company owner looking to get your brand message out to a select and responsive audience, it’s essential to develop a strategy of creating and delivering content to their mobile devices.

You’ll have to convince a segment of the consumer population first, though.

A recently released study by ExactTarget on consumer mobile behavior reveals, among other conclusions, how important easy access to content across devices and platforms is to consumers. More than 90 percent say that access to content however they want it is somewhat or very important, while more than half say it is very important.

But when it comes to the content itself, 54 percent of the consumers who responded to the study say mobile websites don’t give enough content. Fifty-four percent also say it’s easier to find information on the mobile web; the content can be found, it just needs to be presented better for the smaller screen.

Mobile content is more than just optimizing your company’s website for the smartphone. It’s also about ensuring that the content on that screen is as effective, engaging and informative as what they can get on the brand website.

That means:

  • Articles that are written in a sharp, concise and engaging manner that gets to the brand message quickly.
  • Use strong and relevant headlines in the mobile content to grab the user’s attention.
  • Keep a tight focus on your business’ goals. Make sure that the mobile content aligns with your business objective.
  • Encourage call-to-action messages. The narrative about what is happening with your company should have an enticing CTA to encourage the user to find out more about you and what product or service you can provide.
  • Consider investing in networks that will do some of the work to make your articles easily searchable and accessible on the mobile web.

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

BusinessmobileSmartphones
Avatar
MyMobileLyfe

MyMobileLyfe helps companies make meaningful connections with people on the go! We’re founded by journalists who are experts in the social media and mobile landscape.

Leave a comment Cancel reply

Recent posts

  • Passive Job Searching Tips: How to Position Yourself for Your Next OpportunityPassive Job Searching Tips: How to Position Yourself for Your Next Opportunity
    Passive Job Searching Tips: How to Position Yourself for Your Next Opportunity
    26 AUG 2019 · No Comment
  • ATS and Other Technology Employers Are Using to Track CandidatesATS and Other Technology Employers Are Using to Track Candidates
    ATS and Other Technology Employers Are Using to Track Candidates
    26 AUG 2019 · No Comment
  • How to Leverage Your Current Employees for Job Candidate RecruitmentHow to Leverage Your Current Employees for Job Candidate Recruitment
    How to Leverage Your Current Employees for Job Candidate Recruitment
    19 AUG 2019 · No Comment

Categories

Contact

  • 11175 Cicero Drive, Suite 130 Alpharetta, GA 30022
  • (678) 646-6786 [IT staffing]; (678) 597-8541 [Marketing services]
  • contact@mymobilelyfe.com

Latest Posts

  • Passive Job Searching Tips: How to Position Yourself for Your Next OpportunityPassive Job Searching Tips: How to Position Yourself for Your Next Opportunity
    Passive Job Searching Tips: How to Position Yourself for Your Next Opportunity
    26 AUG 2019 · No Comment
  • ATS and Other Technology Employers Are Using to Track CandidatesATS and Other Technology Employers Are Using to Track Candidates
    ATS and Other Technology Employers Are Using to Track Candidates
    26 AUG 2019 · No Comment

Tags

Ad Blocking Ad Buying Ad Fraud Advertising Android Artificial Intelligence Banking Blogging Business Candidate Recruitment Content marketing CRM Tools Digital Ad Fraud Digital Advertising Drupal Email Marketing featured Hiring Internet iOS iThemes Job Search Joomla Marketing Marketing Agencies Marketing Automation mobile Mobile Advertising Mobile content mobile technology Passive Job Candidates Personalization Personalized Marketing Podcasts Pros and Cons Sales SEO Smartphones Social Media Tablets Video Website Development Websites Website Security WordPress

Links

  • Recruitment Marketing and IT Staffing
  • Digital Advertising
  • Marketing Automation
  • Agency Services
  • Get Started
© 2021 MyMobileLyfe
We use cookies to ensure that we give you the best experience on our website. By continuing and using this site, you consent to the use of cookies.Ok