Blog content sharing busiest on weekends, study says
Content writers who produce blogs and other brand content may be missing out on their audience by posting while consumers are working.
Blog writers are most likely to post their content during weekdays, mostly on Tuesdays and Wednesdays, according to a study conducted in April by TrackMaven.
But while only 13 percent of blog content is published on Saturdays and Sundays, the content amounted for nearly a third — 32.6 percent — of total weekly shares on social media.
According to TrackMaven, at least 2 million blog posts are published daily, representing a significant component of content marketing. Blog posts help point out engagement with a company’s target audience that would in turn share its brand content.
In other words, companies can get more out of their blog content by making it available when readers have more time to read and share — on the weekends.
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