Video content: Making your subject camera ready

Video is an important component of any company’s content marketing strategy. But not everyone is a natural in front of the camera.

A little coaching and preparation helps in getting a subject ready for their camera time to deliver your business’ brand message.

In this segment, Kuno Creative’s content marketing specialist Lisa Gulasy offers some advice on preparing your video content by making the subject comfortable before the camera. At just over two minutes (with outtakes), it’s worth a look.

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