Content marketing trending by the numbers

Here’s where the state of content marketing is in 2014:

Companies are taking the initiative to create their own content, with 93 percent doing it in house. But, 17 percent of marketers don’t blog at all.

Other people’s content is shared on social media by 56 percent of companies. But, 16 percent of companies have a policy not to share third-party content.

Only 37 percent of companies are tracking engagement like time users spend on content.

That’s just a few of the revelations in “The State of Content Marketing 2014,” an infographic produced recently by Oracle Eloqua and Lookbook HQ. It illustrates trends in blogging, production, sharing and measurement strategies, and is worth a look.