Survey: A quarter of U.S. companies have yet to go mobile
Companies still have a way to go when it comes to embracing mobile technology, according to a new survey.
Just over a quarter of U.S. companies – 28 percent – do not have a mobile technology strategy, according to a Robert Half Technology survey.
The survey is based on 2,300 telephone interviews with chief information officers from a random sampling of U.S. companies.
In the same survey, 70 percent of the firms have some type of mobile strategy, with the majority – 56 percent – saying they use a blend of apps and mobile-friendly websites.
The survey also says:
- The health care industry lags behind when it comes to leveraging the use of mobile devices for customer and patient engagement. According to the survey, 36 percent of respondents from health care companies say their organization has no mobile strategy. More than 60 percent of those polled from business services and retail say their companies embrace mobile technology for customer engagement.
- Many of the companies with a mobile strategy are not emphasizing the use of apps to connect with customers and clients. Of the CIOs surveyed, 58 percent said their company has not developed a mobile app for customers and clients and has no plans to offer one in the next 12 months. Another 22 percent say their business plans to create a native app for customers in the next 12 months.