Estimating the payoff from content marketing
It can take six to nine months of consistent creation and production of high-quality content, say 15 posts per month, before a company can start to see results.
That’s the advice from content marketing expert Arnie Kuenn in this segment. Kuenn, CEO of Phoenix-based Vertical Measures and an author and frequent speaker on content marketing, says the payoff comes to companies that are patient and consistently productive.
Check out the segment here, and tell us what you think.