Why Companies Need a Mobile Marketing Strategy
If you’re a marketing professional in today’s world, then you know the importance of maintaining your brand’s presence through social media, email campaigns, and other online techniques.
However, creating a successful marketing campaign now requires you to go a step farther with mobile marketing.
Content marketing is one of the most effective ways to grow your business, but it’s vital to think about your always-connected consumer and how they are accessing your content. Our guess is that the majority of your customers are reaching you via mobile, and new customers are within reach if you create optimized, engaging content.
IMMEDIATE ACCESS TO POTENTIAL CUSTOMERS
Time spent using mobile devices continues to increase, while time spent using a desktop computer continues to decline. If you’re not convinced, consider the following statistics:
- More than 57 percent of mobile subscribers presently own a smartphone, and mobile searches are predicted to drastically outnumber desktop searches next year.
- Nearly all Millennials (96%) and Gen Xers (95%) reported having a cell phone in 2013. Even so, large majorities of Boomers (89%) and Silents (71%) also have cell phones” according to Pew.
- Over 90 percent of text messages are read within four minutes of being received
FASTER LEAD-TO-SALES CONVERSIONS
People conduct mobile searches because they’re looking for something specific. Once they find that particular item, they make a purchasing decision quickly. According to Brett Relander of Entrepreneur, “81% of the conversions from mobile search happen within five hours of the search.”
This conversion time is partially due to functions only available with mobile marketing, such as the click-to-call feature. With click-to-call, a user simply taps a button on a mobile marketing page and the business’s phone number immediately comes up on the user’s phone. The next step is to simply hit “send.” This kind of ease of use is what makes mobile marketing so effective.
GREATER REACH TO YOUR LOCAL TARGET AUDIENCE
Relander also points out in his blog that 40 percent of mobile searches are “local in nature.” This means that almost half of all searches conducted on mobile devices are intended for the sole purpose of finding a local business.
Get started today!
Whether on the go or at home, people are increasingly using mobile devices while desktops sit collecting dust. Take advantage of the era we live in and master mobile marketing.