Customers value good custom content

Good content to establish a corporate presence or brand is not only important, it’s essential to a business.

mobilemarketingThe Custom Content Council says six in 10 consumers value custom content enough that they feel better about a company that delivers the content, and they are also more likely to buy from that company. Seven in 10 consumers say they prefer to learn about a company through a collection of articles rather than in an ad, according to the council.

It is one of the interesting statistics about content marketing to keep in mind.

Here are a few more from’s blog:

  • When it comes to custom Web content, 90 percent of consumers find it useful.
  • Business-to-business companies with blogs generate 67 percent more leads per month on average.
  • Interesting content is one of the main reasons people follow brands on social media, which reach eight out of 10 people who are on the Web and account for 23 percent of all time spent online.

Well developed, researched and created content that can expand a brand’s reach and hit the target audience is more essential than ever to a business. It’s why more are embracing content marketing as a strategy.