Facebook Paper’s content marketing potential
Facebook Paper looms as a game changer for content marketers.
The social media giant’s recently launched media delivery app puts an emphasis on quality images and solid content for the user. Users can select sections featuring content created from news sources for their optimal and personalized media experience.
They’ll look for unique and compelling images, attention-grabbing headlines and blog postings that feature original, well-written and researched material.
This poses a challenge to companies when it comes to creating the brand content that Paper users will be drawn to.
Business2community.com has a few tips for those that want to create high-impact content for Facebook’s Paper:
- It’s okay to write longer content.
- More words are effective.
- Use better, higher quality photos.
You can read more about this here.