Study: Smartphones an essential tool for shoppers
If you’re a smart shopper, you’re likely using a smartphone to do this.
A recent survey of smartphone users finds that a majority of users believe the mobile device is essential when it comes to the shopping experience. Framingham, Mass.-based IDC’s research done during last year’s holiday shopping season reveals that 70 percent plan to use their smartphone more to help their shopping experience in 2014, while 69 percent say their smartphone is critical to a better shopping experience.
They’re researching deals, checking prices and reviews, and exchanging information on social media.
They’re also posing challenges to retailers trying to stay ahead of the digital wave. According to IDC, online retailers are capturing a larger share of the market from smartphone shoppers.
Online giants Amazon, eBay and Groupon attract the most shoppers, far more so than bricks-and-mortar retailers like Walmart and Target. And, according to the IDC, one in five smartphone users shoppers buy from a competitor while in the store they’re shopping in.
Read IDC’s infographic here for more