“With great power comes responsibility” – With free content management systems, you can control and maintain your own website. However, you are also responsible for keeping it safe.
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It’s how we get our news, keep in touch, monitor our fitness, do our banking, and check the score on the game we couldn’t stay home to watch. With mobile phones being such a significant part of our daily routines, it’s a key place for businesses to market their products and services.
The popularity of mobile advertising has caused the spike in digital advertising spending. Digital advertising revenue continues its rapid growth, outpacing advertising in traditional media. Mobile ads, increasing by 50 percent, lies behind much of this growth.
With over 7 billion mobile subscriptions worldwide—75 percent of the world’s adults— mobile ads are an easy way to put your products and services at the fingertips of the majority, wherever they are and whatever they are doing. Business Insider predicts that the compound annual growth rate of mobile advertising will grow by 26.5 percent by 2020. Digital advertising is expected to exceed traditional ad revenue by 2019.
It makes sense. Running mobile ads costs businesses much less than TV and radio ads. And with so many options for targeting users using demographic and behavioral information, mobile ads are more precise than traditional ad formats.
And mobile advertising goes beyond cell phones and keeps up with rising trends. Nearly two-thirds of U.S. adults now own a connected device, including connected/smart TVs, connected cars, internet-enabled home control systems, and wearable devices.
Mobile technology is touching so many aspects of how we live; by connecting us to people all over the world, gathering biometric data, controlling cars and homes, and making TV watching a virtual reality experience. Mobile advertising brings the ads wherever the consumer goes and eliminates several steps between viewing a product on the screen to owning it with aps and directs links to websites that make purchases quick and easy.
Want to see your company promoted on Facebook, Twitter, Google, and other popular mobile platforms? Call MyMobileLyfe! We do all of the work, including campaign research, ad design and copy, and conversion tracking.
Website security is crucial for maintaining the trust of your customers and vendors. Your website may have security issues that are not immediately apparent.
Although most entrepreneurs are more interested in running their businesses than digging into the minutiae of web architecture, website security is serious: Research by Imperva in 2012 found that most web applications receive four or more web attack campaigns each month, with some facing constant attack.
When our clients ask us how they can improve their search engine standing, our typical response goes something like this: make a long-term commitment to posting original, high-quality, timely content.
Today, programmatic advertising is the fastest-growing digital marketing strategy by far, accounting for more than 50% of advertising expenditures this year and predicted to hit 58% next year, according to a report from Zenith.
Tracking metrics from your company’s website is a good indicator of whether or not your advertising is hitting or missing the mark.
For years, digital advertising has been plagued by cases of malware hidden beneath the surface of otherwise unassuming ads.
How often do poorly-targeted ads pop up on your screen?
In the programmatic advertising world, it can sometimes seem as if change is the only constant.
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