Each week, My Mobile Lyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
The webinar as a content source
Your company’s Web-based seminar can be a potential, viable source of business marketing content.
Lectures, seminars, presentations and tutorials produced as webinars offer a deep reservoir of editorial material to generate articles, blogs and other forms of content to share with a receptive consumer audience.
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Delegate the content tasks for solid results
The ability to create, distribute and promote online marketing content is essential for any business, and crucial for a small business. But it can be a challenge for any company with a total payroll that’s smaller than the content marketing staffs at major corporations.
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How to avoid copyright pitfalls in your content
Much of what constitutes marketing content is shared. Original, created brand content builds awareness, generates leads and creates customer loyalty.
Go after those who yearn for mobile content
As a company owner looking to get your brand message out to a select and responsive audience, it’s essential to develop a strategy of creating and delivering content to their mobile devices.
You’ll have to convince a segment of the consumer population first, though.
A new swipe at Google Glass
Google Glass is becoming more accessible to consumers, and interest in wearable technology is growing; there’s a version of the computer-linked eyewear from Samsung on the way this fall. But there’s still a segment of the population that’s hostile to what it considers an apparent and growing intrusion of technology.
Planning ahead: How an editorial calendar helps
One of the most important tools to a person responsible for their company’s content marketing strategy is the editorial calendar.
Planning content in advance is an essential element of marketing strategies. You know what you’re doing and when you are doing it. An editorial calendar takes away some of the uncertainty of what’s ahead.
Content marketing: What was said
My Mobile Lyfe looks back at the week and presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
Take time to edit your content
You’ve spent time writing a well-researched, compelling and readable work of content that will educate the consumer about your brand message. It’s sharp, conversational and ready to be published.
Now what?
Essential advice for content storytelling
Great stories make great content. The more memorable the stories are about your company or brand, the more likely they are readily shared by an audience you are looking to connect and engage with.