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Much of what constitutes marketing content is shared. Original, created brand content builds awareness, generates leads and creates customer loyalty.
Go after those who yearn for mobile content
As a company owner looking to get your brand message out to a select and responsive audience, it’s essential to develop a strategy of creating and delivering content to their mobile devices.
You’ll have to convince a segment of the consumer population first, though.
A new swipe at Google Glass
Google Glass is becoming more accessible to consumers, and interest in wearable technology is growing; there’s a version of the computer-linked eyewear from Samsung on the way this fall. But there’s still a segment of the population that’s hostile to what it considers an apparent and growing intrusion of technology.
Planning ahead: How an editorial calendar helps
One of the most important tools to a person responsible for their company’s content marketing strategy is the editorial calendar.
Planning content in advance is an essential element of marketing strategies. You know what you’re doing and when you are doing it. An editorial calendar takes away some of the uncertainty of what’s ahead.
Content marketing: What was said
My Mobile Lyfe looks back at the week and presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
Take time to edit your content
You’ve spent time writing a well-researched, compelling and readable work of content that will educate the consumer about your brand message. It’s sharp, conversational and ready to be published.
Now what?
Essential advice for content storytelling
Great stories make great content. The more memorable the stories are about your company or brand, the more likely they are readily shared by an audience you are looking to connect and engage with.
Make your site content look good
Some years ago, a camera company paired with a world-class tennis player to come up with one of the more memorable ad slogans, “Image is everything.”
This can be said when it comes to creating content for your business or brand site. It may not be everything, but the way it looks is certainly an important thing.
YouTube’s coming attraction: Content creation app
YouTube is telling its fans what’s coming next.
The video content platform announced a new initiative called Creator Preview, a rundown of what the company is working on for its followers. According to YouTube’s Creators blog, the company is responding to its followers’ top request in a survey, to let them know what YouTube is working on ahead of time. The followers, in turn, would tell YouTube if it is on the right track.
Among YouTube’s upcoming plans is the development of a separate content creation app for smartphones. The timing could not be more fortuitous; a new report says smartphones now account for more than 87 percent of total handset shipments, a new high.
Also coming from YouTube is a crowdfunding feature that allows fans to directly contribute to their favorite YouTube creators, and a feature to create captions and subtitles for video content in multiple languages.
The company says its Creator Preview will come out regularly.
Here’s what YouTube’s engineers are saying.
We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.
Read MorePros, cons of skipping content posts
Creating content for your business’ website can be time consuming. Studies show that among the challenges facing content marketing pros is consistently coming up to unique, engaging content for the target audience.
So it’s not going to hurt business if day or two goes by between posts. Right? You don’t mind losing a potential customer today by not publishing content if you can get two tomorrow, right?
Infrequent posting is not the most successful of tactics when it comes to content marketing strategy, but it can work if the content is worth reading. Shareaholic’s Danny Wong says writers can overcome the infrequency issue by ensuring every piece of content they publish is consumed by the audience in its entirety.
In an article that appears in TheNextWeb.com, Wong goes on to say:
“The idea here is: you should write only when you have something original to say that’s worth your readers’ time, because only then will it have been worth your time to author and publish it.”
Most consumers may not even notice that a day or two goes by between website posts. But there are drawbacks to this, like making content publishing less of a priority down the road.
Grammar Chic, Inc. president and editor in chief Amanda Clark offers this tip in a recent article:
“My advice is this: Work ahead. Try to find a few hours during the week where all you do is find interesting info to post, write content, and prepare for the week ahead. This gets you in the right mindset and allows you to get second opinions, edit, and not stress as much about writing content at the beginning of every work day.”
Consistency is key when it comes to creating and publishing great content, and doing it frequently goes far in ensuring customer loyalty. Still, missing a day or two isn’t fatal to your content marketing efforts, as long as it doesn’t become a part of the process.
We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.
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