August 22, 2014
Making a connection with the customer is important when planning your brand content. As a content creator, you want the customer to not only take in your brand message, but also pass along to others who could become potential business leads.
August 20, 2014
Consumers of mobile content are distracted easily. There is so much to take in and even more to ignore, that content has to be unique just to get above the online noise.
August 18, 2014
More than 50 percent of U.S. adults owns a smartphone that can access the Web. But a survey conducted by MyMobileLyfe shows that when it comes to digital content, many prefer to access it the traditional way.
August 15, 2014
Mobile content is for people who are on move. They have a means to find the best deals, the most affordable products, and the most convenient way to make their purchases. And they are willing to use this technology for this.
August 13, 2014
The Web traditionally has been the primary source of content, but that now varies, particularly when it comes to mobile devices. People are just as likely to access their content from a source other than the Web.
August 11, 2014
The first exposure that a smartphone user has to your brand content can be difference between whether they click on to learn more, and whether they move on to something else. It is all about which has the most immediate impact with the user.
August 7, 2014
Less than a decade since its introduction, the smartphone has become an essential part of the way we live, work, entertain ourselves and communicate.
August 4, 2014
Smartphone owners use their devices to place and receive calls. And a lot of other tasks.
July 21, 2014
Your company is ready to implement a content strategy for customers using mobile devices. The smartphone and tablet users are a key audience to promote your brand and create engaging and interesting content that they will consume and share.
July 18, 2014
Here’s another opportunity to learn from top industry experts how to make content marketing work for your business.
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