November 17, 2014
Something that is frustrating for us as professional storytellers is when we attend a content marketing conference and panelists throw out buzz words and phrases, like “good writing is my company’s secret sauce,” and “all the metrics you’ve ever used are now irrelevant,”and then the session is over, leaving attendees feeling confused.
October 28, 2014
If you’re a marketing professional in today’s world, then you know the importance of maintaining your brand’s presence through social media, email campaigns, and other online techniques.
September 30, 2014
You’ve probably noticed how crowded the field for content marketing has suddenly become. It seems as if anyone who has written a blog post suddenly is an expert in delivering a company’s message out into the world. But how many of these companies focus specifically on mobile?
September 29, 2014
Today, 1 in every 5 people in the world own a smartphone, and 1 in every 17 people own a tablet, according to Business Insider.
September 27, 2014
The use of mobile continues to increase with time. In fact, the global smartphone audience surpassed 1 billion in 2012 and is estimated to reach 1.75 billion by the end of 2014, according to eMarketer.
September 26, 2014
When was the last time you checked your mobile device? If you are like most people it was probably just a few minutes ago- and most likely, you’re reading this article on your mobile device.
September 25, 2014
Over the last few years, mobile marketing has become one of the most powerful forces in business – and if you haven’t stepped into it, then you cannot ignore it any longer.
September 24, 2014
Just as social media created a seismic shift in the way you conduct business so will mobile advertising. The use of mobile devices is increasing every year. According to Pew Research 58% of all American adults now own a smartphone and that number will continue to grow year by year.
August 27, 2014
Smartphone owners are likely candidates to own wearable devices. Watches, arm bands and glasses that interface with apps or computers will make their users more efficient at daily tasks, such as shopping and travel.
August 25, 2014
That little icon on Web pages inviting users to share the content may appear to be a convenience, but when it comes to sharing smartphone owners are more likely to do it through social media.
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