Mobile content marketing plays a vital role in the purchasing behavior of today’s mobile consumer.
Something that is frustrating for us as professional storytellers is when we attend a content marketing conference and panelists throw out buzz words and phrases, like “good writing is my company’s secret sauce,” and “all the metrics you’ve ever used are now irrelevant,”and then the session is over, leaving attendees feeling confused.
You’ve probably noticed how crowded the field for content marketing has suddenly become. It seems as if anyone who has written a blog post suddenly is an expert in delivering a company’s message out into the world.
But how many of these companies focus specifically on mobile?
When was the last time you checked your mobile device? If you are like most people it was probably just a few minutes ago- and most likely, you’re reading this article on your mobile device.
Over the last few years, mobile marketing has become one of the most powerful forces in business – and if you haven’t stepped into it, then you cannot ignore it any longer.