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May 9, 2014

You have a content strategy that focuses on publishing for smartphones and tablets, ensuring that your message, your brand content is accessible to people on the move. Now, how do you know that that message is reaching that specific target audience? There are ways to determine your company’s success in reaching mobile device users. It […]

May 8, 2014

Video content for your brand marketing campaign can be effective in promoting a product or service to the right audience. But it’s more than just coming up with clips shot on a smartphone to post on a company website, Facebok page or Twitter account. It also means creating and implementing a well conceived strategy. Video […]

May 7, 2014

One of the most effective ways to provide interesting and informative content for a target audience is the infographic. An infographic can present data and facts about a topic in an eye-catching format. Investing in the talents of a graphic artist helps, but there are many tools available for content creators to develop their own […]

May 6, 2014

Is your content an experience? Or rather, does the brand marketing content produced and published online add to and enhance the user experience? If the answer is yes, then the brand becomes a means of discussion and engagement with potential future customers. If the answer is no, well, that means it’s just a substandard experience. […]

May 6, 2014

There is so much content out there that it is easy for the consumer to become overwhelmed. The challenge of the content creator, therefore, is to come up with ways to minimize the information overload and make their material stand out. Telling a story can cut through the noise and prioritize what the target audience will […]

May 5, 2014

Still fighting that writer’s block when it comes to generating marketing content? We recently listed a few apps that can help inspire some content creativity. Coming up with fresh, interesting and informational content consistently for your audience is a challenge. But sometimes, a simple method to do it works. Sometimes, it’s a matter of putting […]

May 5, 2014

When it comes to planning a content marketing strategy, it helps to know the best times of day for getting the information to the target audience. There are peak sharing hours for content, and they vary by subject matter and preferred sharing methods, all of which is critical for brand marketers to know when planning […]

May 2, 2014

Acquiring and retaining customers starts and ends with good content. The better, more useful and more informative and educational the content published by a business is, the better the chances for lead generation and a growing customer base. Content can take many forms: narrative articles, blog posts, images and video shared on social media. The […]

May 1, 2014

Generating ideas for good brand marketing content can be the difference between having an effective and inspired strategy and one that starts out slow from the gate. In this segment created by Kapost.com, these content marketing experts share their insights on coming up with the ideas that can educate, engage and inform and, most importantly, attract the target […]

April 30, 2014

The severe weather season is underway, and with it comes the likelihood that you will have to take steps to protect yourself and your family in case of a tornado, hurricane or other serious weather event. Your smartphone can connect you to a source of emergency information that notifies you of severe weather events. It’s called […]