May 2, 2014
Acquiring and retaining customers starts and ends with good content. The better, more useful and more informative and educational the content published by a business is, the better the chances for lead generation and a growing customer base. Content can take many forms: narrative articles, blog posts, images and video shared on social media. The […]
May 1, 2014
Generating ideas for good brand marketing content can be the difference between having an effective and inspired strategy and one that starts out slow from the gate. In this segment created by Kapost.com, these content marketing experts share their insights on coming up with the ideas that can educate, engage and inform and, most importantly, attract the target […]
April 30, 2014
The severe weather season is underway, and with it comes the likelihood that you will have to take steps to protect yourself and your family in case of a tornado, hurricane or other serious weather event. Your smartphone can connect you to a source of emergency information that notifies you of severe weather events. It’s called […]
April 29, 2014
Advertising traffic on mobile devices operating on Google’s Android platform has surpassed that on iOS for the first time. A new quarterly report from San Mateo, Calif.-based Opera Mediaworks on the state of mobile advertising puts Android as the overall smart device platform, with 42.8 percent of all traffic, compared to iOS’ 38.2 percent of traffic. […]
April 29, 2014
Every business has a story to tell, and each is looking for ways to best tell that story to existing potential customers. It’s no longer enough to boast about sales figures, or audience reach. It’s about connecting with the customer on a more emotional level. These days, marketing content is moving beyond the factual toward establishing personal connections […]
April 28, 2014
The results of a new Gallup poll is shedding light on how mobile technology substantially affects many aspects of our lives. For one, we’re in contact with friends and family more. Sixty-two percent of Americans polled say the use of smartphones and tablets has increased interpersonal communication a lot, with another 27 percent saying it […]
April 28, 2014
Businesses looking to launch a mobile strategy have two choices to make: Does the company create a website specifically for mobile devices, or invest in the development of a downloadable app? Decisions, decisions. Even as smartphone and tablet users spend more than two hours a day on native apps, as opposed to 22 minutes daily […]
April 25, 2014
Why do people buy educational apps for their mobile devices? For kids and their parents, educational apps offer fun and creative ways to learn. Apps like Sprout Games and Videos for the iPad and First Words with Phonics for Windows motivate kids to work on their reading, math and other classroom skills, often using a familiar […]
April 25, 2014
You may have heard of Netflix. The company started out as a DVD-by-mail service before expanding to on-demand Internet streaming of programming seven years ago, allowing customers to watch shows like the acclaimed “House of Cards” and “Orange is the New Black” on their PCs, tablets and smartphones. More than 35 million customers in the […]
April 24, 2014
One out of every seven people in the world uses Facebook on a mobile device. The social media giant reported in its quarterly earnings statement that it has exceeded the 1 billion mark for monthly active users on smartphones and tablets. The number of people who log in and visit Facebook on a daily basis […]
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