April 24, 2014
Writing content for your business takes skill, practice, discipline and a keen knowledge of the subject. But then again, it is writing, and it’s often overlooked or the duties delegated. Much of it has to do with consistently finding engaging topics to write about. Finding the right topic to create content is about knowing your […]
April 23, 2014
Compendium’s online marketing aficionado Eric Kotchi goes over some tips for those looking to launch a content marketing strategy that’s geared toward mobile devices. He has some advice on plotting a mobile content strategy that is worth listening to for about a couple of minutes in this segment. We are MyMobileLyfe and we can help your […]
April 23, 2014
Planning a content marketing strategy that includes mobile devices means taking the user experience into account. It helps if the written or video content accessed through a smartphone or tablet is clear, concise, informative and easy to navigate. But the worse a site looks or functions on a mobile device, the less likely people are […]
April 22, 2014
The challenge for creators of a content marketing strategy is making it work for a mobile device. Many ask whether they can effectively combine mobile Web design and content without sacrificing the successful elements of either site appearance or subject matter. Effective mobile Web design and content marketing can work together to achieve […]
April 21, 2014
Nike is repositioning itself in the wearable tech market. The sports apparel giant has one of the pioneering products in wearable technology with its Nike + FuelBand fitness band that tracks the user’s workout and activity progress. But according to a report in CNET, Nike is getting out the hardware business to focus more on […]
April 18, 2014
In this segment, Steve Toth of Toronto-based TechWyse goes over the effectiveness of evergreen content and how it offers advantages for content marketing managers. Toth, TechWyse’s content marketing manager, offers tips on how this relevant content has search value, particularly to bloggers for companies. Toth also offers advice on how to develop a content plan […]
April 18, 2014
Evergreen content. Anyone who’s ever worked at a newspaper has come across it, , particularly around the late-year holidays. It’s an article that newsworthy, even topical, but is not time sensitive. When it comes to content marketing, evergreen content is fresh, useful, and can run at any time. It’s an effective and integral part of […]
April 17, 2014
Consistency is one of the key components in an effective content marketing strategy. It’s one thing to write the occasional blog post or article promoting a new product or upcoming campaign. If content is posted infrequently, days or even weeks apart, potential customers take notice. The effective approach is publishing smart, informative articles and posts […]
April 16, 2014
Did you buy a pair of Google Glass eyewear at this week’s one-day only blowout? You now have a use for them. One day after Google — according to some reports — exhausted its stock of the computer-equipped eyewear after offering the $1,500 devices at a one-day public sale to U.S. residents, Starwood Hotels announced […]
April 16, 2014
The development of a good content marketing strategy should include how the content will be produced and published. The workflow for your content creation efforts should be unique to the needs and goals of your business or organization. This article by Business 2 Community boils down the workflow planning process into five key steps, as […]
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