April 16, 2014
The “kill switch” technology that can remotely disable a stolen smartphone will soon be standard by the summer of 2015. A new initiative announced this week by the wireless trade group CTIA has the backing of phone manufacturers Apple, Google, Samsung, Microsoft and others, and wireless carriers including AT&T, Sprint, T-Mobile and Verizon. Under the […]
April 15, 2014
There are four key points to remember when it comes to effective content marketing: educate, entertain and engage. The fourth point? If you focus on yourself, that’s the fourth point: extremely boring. In this segment, David Gould of Vertical Measures goes over three common content marketing mistakes, and what you can do to fix them. […]
April 15, 2014
You’re creating and publishing consistent, engaging and educating blog content for your brand or business. The articles are short, concise, shareable on social media. But is anyone looking? There are 2 million blog posts published daily, according to Digital Buzz Blog. That’s 2 million efforts for a writer to get noticed. For a marketing pro, […]
April 14, 2014
More than a third of the workforce worldwide will be mobile by 2015, and among the tasks workers in the “bring your own device” environment will find themselves doing is printing. They’re using smartphones and tablets to connect to wireless printers with increasing frequency. By 2015, 50 percent of smartphone users will use the devices for […]
April 11, 2014
The importance of an effective headline is key to content creation, especially when the content is created for the mobile device. An effective, informative headline helps generate the desired content marketing results: attracting, engaging, informing and keeping the reader interested on the online article or blog post. More readers mean more interest in the brand, […]
April 11, 2014
Talk about one-day only sales. Google is making its groundbreaking Google Glass available to anyone who wants to purchase a pair. The computer-equipped eyewear will be available for purchase for a single day, April 15, and only to U.S. residents who sign up in advance or return to Google’s site at 9 a.m. on that date. Orders […]
April 10, 2014
Shipments of wearable computing devices are expected to more than triple as they become functional, stylish and increasingly popular with the general public. Leading the way are complex accessories like the Nike + Fuelband and Fitbit fitness and activity monitors that operate when connected to a smartphone, tablet or PC. Research from International Data Corporation […]
April 10, 2014
In this segment created by Vidyard, Content Marketing Institute founder Joe Pulizzi offers tips to enterprise and small businesses on how to make the most of their content marketing efforts. If you’re in charge of your brand’s strategy, and want it to be successful, these next couple of minutes will be worth a listen.
April 9, 2014
Could mobile phone service soon be on your Comcast cable bill? The communications giant, which is currently in the midst of a $45 billion acquisition of rival Time Warner Cable, is reportedly developing a wireless service that would mostly rely on Wi-Fi capable phones. The service would use Wi-Fi from wireless routers and public hotspots. […]
April 9, 2014
Much of content marketing is about brand storytelling. The creator’s role is to weave compelling narratives about the product that connect with the customer, and inspires brand loyalty. The latest company to take up this approach is Wells Fargo. The financial services company last month debuted its “Wells Fargo Stories” channel that features creative content […]
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