April 8, 2014
As the population of consumers using mobile devices continues to rise, companies have decisions to make. Should they develop mobile device apps, or optimize their websites to be viewed on smartphones? This infographic by Boca Raton, Fla.-based MDG Advertising helps break it down. Let us know what you think.
April 7, 2014
What makes good content marketing for a mobile device? It informs the consumer, and engages them. It helps the consumer make decisions and connect with the brand. The content goes beyond advice on making a purchase or finding a store nearby. Over time, it builds customer loyalty. Content Marketing Institute recently came up with five […]
April 7, 2014
Putting together a content marketing strategy for your company can be a significant task. Those charged with promoting and marketing the corporate brand have to take into account how to consistently produce high-quality, informative and engaging content with the resources they have. Unless the content is outsourced, that means the existing staff must create the […]
April 4, 2014
Fluff. It’s comforting in pillows, appealing in clouds and essential in marshmallows. But when it comes to content geared toward communicating your brand message, fluff is the unnecessary stuff that can block the purpose of what you have to present. That can cost you customers, which is the ultimate goal. It’s always a challenge to […]
April 4, 2014
The search engine is proving to be the most essential tool at the disposal of smartphone users who responded to a recent survey. It’s what they turn to when they want to know about what restaurant to dine at, the retailer to make a purchase, how to get from Point A to Point B. And it […]
April 3, 2014
A new study says older adults are favoring tablets and e-book readers over smartphones, even as smartphone ownership among Americans has exceeded 50 percent. Only 18 percent of Americans 65 and older own a smartphone, up from 11 percent in 2011, the Pew Internet Research Project says in its study released today. They are gravitating […]
April 3, 2014
Video content for a camera that’s favored by the extreme activity set tops YouTube’s Brand Channel Leaderboard. YouTube launched, with little fanfare, a list of the top 10 highest performing, most engaging and shareable brand channels. It looked at which brands have the most watch time, repeat viewership, likes and shares, and other factors to […]
April 2, 2014
You’re the person in charge of creating content that enhances your brand’s profile and makes people want to know more and share it with others. The content will be well written, engaging and shareable by your target audience. But do your know what that target audience is? If you’re creating a digital narrative of the […]
April 2, 2014
Women and men are different when it comes to social media and the use of mobile devices. Take coupons. When it comes to scanning coupons or QR codes, men are more likely to use a smartphone to scan them than women. But women are substantially more likely to follow a brand on social media. They […]
April 1, 2014
Chris Ducker, a British businessman best known as the “Virtual CEO,” has some advice in this segment on making your content marketing efforts effective in the marketplace. It’s just under five minutes, and his three tips are worth a look. Feel free to let us know what you think.
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