April 1, 2014
The person most likely to own wearable technology is in his mid to upper 20s, earns a pretty good salary and had embraced tech gadgets at an early age. And if they get their wish, the next device may come in the form of a jeweled pendant. Wearable tech – smart watches, Google Glass, fitness […]
March 31, 2014
Technology that can render a stolen smartphone worthless to thieves could save consumers $2.6 billion a year in product replacement and insurance premiums if it significantly reduces thefts of the devices, a new report says. The study by Creighton University researcher William Duckworth is the latest argument for the installation of so-called “kill switch” technology […]
March 31, 2014
Search YouTube for “content marketing” and you’ll have your choice of over 450,000 videos, many of well produced, quick-hit segments by companies pitching their expertise in creating custom and native content. Ads are becoming content, only this is content that people chose to watch to become educated about a marketing brand to make an informed […]
March 28, 2014
Quality content, created and produced consistently, is a key element to any content marketing strategy. The way the content is distributed is also just as important. While social media is the dominant means of distribution of your brand message, and as published sponsored content grows in popularity, it’s good to remember that there are other channels […]
March 28, 2014
The number of consumers with more than one digital device continues to grow, and they are hungry for content. Deloitte recently released the findings of its eighth Digital Democracy Survey, which show that over a third of U.S. consumers – 37 percent – are digital omnivores, consumers who own tablets, smartphones and laptops. That’s a […]
March 27, 2014
Marketing content, simply put, is created to help customers make an informed decision about the brand or product they are reading about. It’s about establishing a relationship with the consumer through quality writing, informative graphics, solid images and overall consumable and engaging content. Consumers want to be educated and informed. They really don’t want to […]
March 27, 2014
The transition from PC to tablet computers is beginning to slow, even as sales of mobile devices continues to move upward. Worldwide shipments of PCs, tablets, smartphones and other mobile devices, an indicator of popular interest, is projected to reach 2.5 billion units in 2014, up 6.9 percent from the previous year, Gartner Inc. says […]
March 26, 2014
It can take six to nine months of consistent creation and production of high-quality content, say 15 posts per month, before a company can start to see results. That’s the advice from content marketing expert Arnie Kuenn in this segment. Kuenn, CEO of Phoenix-based Vertical Measures and an author and frequent speaker on content marketing, […]
March 26, 2014
Companies still have a way to go when it comes to embracing mobile technology, according to a new survey. Just over a quarter of U.S. companies – 28 percent – do not have a mobile technology strategy, according to a Robert Half Technology survey. The survey is based on 2,300 telephone interviews with chief information […]
March 25, 2014
Here’s where the state of content marketing is in 2014: Companies are taking the initiative to create their own content, with 93 percent doing it in house. But, 17 percent of marketers don’t blog at all. Other people’s content is shared on social media by 56 percent of companies. But, 16 percent of companies have […]
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