March 25, 2014
When it comes to attracting new customers to your online marketing content, the headline is one of your most effective tools. A well-written and informative headline peaks the reader’s interest and draws them into checking out the content, be it for scanning or thorough reading. If you have a minute or two, here’s a segment […]
March 24, 2014
Users of mobile devices don’t spend a lot of time digesting lengthy Web content. One research study found that only 16 percent of people read what they see on a website word for word. Everyone else mostly scans the page for the information most relevant to them. But give the user good information of interest, […]
March 24, 2014
British comedian David Schneider has some advice for using Twitter effectively for business. Schneider, who counts more than 170,000 Twitter followers, did this segment for the Guardian of London as part of its Guardian Masterclasses series. In summary, Schneider encourages those looking to get the most out of Twitter, like those embracing it as part of […]
March 21, 2014
The brewer of Miller and Coors wants customers to tune in to their newsroom, and they’re paying big bucks to see that it gets done. A new alliance between the brewer and online giant AOL is the latest example of how far content marketing strategists are willing to go to ensure their brand message reaches […]
March 20, 2014
Business owners are willing to invest more into developing content-rich media designed to engage online customers. But it is time-consuming work to create unique brand information that stands out in a cluttered marketing landscape. Custom content, highly targeted information customized to the needs of the specific audience, can make the difference to a business with a […]
March 19, 2014
Creating content for the Web involves many elements, from well-written and researched text and compelling images to video that promotes your brand. Yet the most effective part of the content can be summed up in a few words. The headline is what first catches the eye of the reader, the initial words viewed of your marketing […]
March 18, 2014
As expected, Google has launched an effort to expand the Android operating system from smartphones and tablets to wearable devices. Google announced in a blog post today the creation of Android Wear. Google will initially focus on smartwatches that will tell the wearer not only the time, but deliver the latest social media posts and […]
March 17, 2014
Good, quality written content cannot be underestimated. It should present your message in a way that is clear, uncluttered, concise, precise and informative. The better the written content, the more effective your brand marketing efforts can be. It’s easy to overlook the written content part when you’re planning a brand marketing campaign. The focus often […]
March 14, 2014
The effective use of video content is not just essential to content marketing strategy, it’s a required element. Consider predictions that say 90 percent of Internet traffic this year will comprise of video. That’s a lot of webinars, product reviews, corporate Q&A standups and branding campaigns to sort through, particularly if you are using a smartphone […]
March 13, 2014
On the surface, the premise appears a bit ridiculous: The president of the United States sitting down to discuss the health care law with a comedian best known for “The Hangover” movies. But Zach Galifianakis’ “Between Two Ferns” sitdown with Barack Obama got everyone talking about the Affordable Care Act this week. Website traffic to HealthCare.gov, […]
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