March 12, 2014
Longer can sometimes be better when it comes to writing digital content, unless the content is for a mobile device. When it comes to content that appears on the smartphone or tablet, there are differences of opinion as to the ideal written length. A blog post of, say, 1,500 words may be okay to leisurely digest on […]
March 11, 2014
Content marketing is being taken seriously enough that companies are projected to set aside more money to get the best results. The industry is expected to grow in 2014, according to a study conducted by content curation software company Curata Inc., which projects more than 70 percent of marketers will increase their investment in content […]
March 10, 2014
Google is preparing to release a software development kit for wearable technology, enabling developers to build wearable technology for Android devices. The company already has a presence in the wearable tech market with the launch of Google Glass. The eyeglass device that enables users to access the Web, take photos and video and share them […]
March 8, 2014
Good content to establish a corporate presence or brand is not only important, it’s essential to a business. The Custom Content Council says six in 10 consumers value custom content enough that they feel better about a company that delivers the content, and they are also more likely to buy from that company. Seven in 10 consumers say […]
March 7, 2014
Writing content for the mobile user comes down to a few key points: keep it lean, focus on simple, emphasize organization, make it effective. More than 1.2 billion people access articles, images and video through mobile devices. This makes content, such as written and researched articles, in great demand as a marketing tool, but guidelines to […]
March 6, 2014
If you’re a smart shopper, you’re likely using a smartphone to do this. A recent survey of smartphone users finds that a majority of users believe the mobile device is essential when it comes to the shopping experience. Framingham, Mass.-based IDC’s research done during last year’s holiday shopping season reveals that 70 percent plan to […]
March 5, 2014
Facebook Paper looms as a game changer for content marketers. The social media giant’s recently launched media delivery app puts an emphasis on quality images and solid content for the user. Users can select sections featuring content created from news sources for their optimal and personalized media experience. They’ll look for unique and compelling images, […]
March 4, 2014
How much is Samsung willing to commit to overcome Apple in smartphone sales? According to the Wall Street Journal, a lot. The Korean electronics manufacturer spent an estimated $20 million on ads during the Academy Awards ceremonies Sunday. But the company’s biggest promotional coup came from Oscars host Ellen DeGeneres during the show itself. It […]
March 3, 2014
Academy Awards host Ellen DeGeneres broke new ground in social media when her star-studded smartphone “selfie” at Sunday’s ceremonies became the most retweeted item on Twitter ever. Now, there’s an app that puts you in the picture. Members of Urturn, which calls itself “a social platform for self-expression,” are joining the party by plugging their […]
February 28, 2014
Smartphone owners use their devices for a growing number of tasks, from checking email and viewing video content, to banking and shopping, to social media. They also spend more time using them, according to a recent Nielsen study that says time spent by people on smartphones is overtaking PC usage in the U.S., Britain and Italy. Americans […]
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