Women and men are different, on social media and mobile
Women and men are different when it comes to social media and the use of mobile devices.
Take coupons. When it comes to scanning coupons or QR codes, men are more likely to use a smartphone to scan them than women. But women are substantially more likely to follow a brand on social media. They also tend to ignore mobile text ads.
And when it comes to tasks like texting, messaging, email, taking photos and playing online games, women use their smartphones in more ways than men.
This infographic produced for FinancesOnline.com on gender differences in social media and mobile presents these facts and more. It cites research from Nielsen, ExactTarget and the Pew Research Center’s Internet Project Survey. Check it out below for some unique insight.