May 14, 2014
Google will soon get company in the wearable computer eyewear market. Samsung is preparing to roll out its “Gear Glass” around September, according to several reports. The Gear Glass will look almost identical to the Google Glass, but its design will have its display over the right eye only and include an earpiece. The Gear Glass […]
May 13, 2014
Small businesses can benefit from content marketing as much as large corporations with the staffs and budgets to put into it. Instead of display advertising that consumers are brushing aside, small businesses can invest time, effort and budgets into branded content that informs, educates, drives Web traffic and brings in potential customers. There are tips […]
May 12, 2014
We posted some time ago how over a quarter U.S. companies, 28 percent, do not have a mobile strategy. Here’s more proof that some companies are still lagging behind when it comes to using mobile devices as part of an overall marketing plan. Only a small percentage of retailers are using push notifications — messages […]
May 9, 2014
You have a content strategy that focuses on publishing for smartphones and tablets, ensuring that your message, your brand content is accessible to people on the move. Now, how do you know that that message is reaching that specific target audience? There are ways to determine your company’s success in reaching mobile device users. It […]
May 8, 2014
Video content for your brand marketing campaign can be effective in promoting a product or service to the right audience. But it’s more than just coming up with clips shot on a smartphone to post on a company website, Facebok page or Twitter account. It also means creating and implementing a well conceived strategy. Video […]
May 7, 2014
One of the most effective ways to provide interesting and informative content for a target audience is the infographic. An infographic can present data and facts about a topic in an eye-catching format. Investing in the talents of a graphic artist helps, but there are many tools available for content creators to develop their own […]
May 6, 2014
Is your content an experience? Or rather, does the brand marketing content produced and published online add to and enhance the user experience? If the answer is yes, then the brand becomes a means of discussion and engagement with potential future customers. If the answer is no, well, that means it’s just a substandard experience. […]
May 6, 2014
There is so much content out there that it is easy for the consumer to become overwhelmed. The challenge of the content creator, therefore, is to come up with ways to minimize the information overload and make their material stand out. Telling a story can cut through the noise and prioritize what the target audience will […]
May 5, 2014
Still fighting that writer’s block when it comes to generating marketing content? We recently listed a few apps that can help inspire some content creativity. Coming up with fresh, interesting and informational content consistently for your audience is a challenge. But sometimes, a simple method to do it works. Sometimes, it’s a matter of putting […]
May 5, 2014
When it comes to planning a content marketing strategy, it helps to know the best times of day for getting the information to the target audience. There are peak sharing hours for content, and they vary by subject matter and preferred sharing methods, all of which is critical for brand marketers to know when planning […]
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