May 29, 2014
You’ve spent time writing a well-researched, compelling and readable work of content that will educate the consumer about your brand message. It’s sharp, conversational and ready to be published. Now what?
MyMobileLyfe Blog
May 28, 2014
Great stories make great content. The more memorable the stories are about your company or brand, the more likely they are readily shared by an audience you are looking to connect and engage with.
May 27, 2014
Some years ago, a camera company paired with a world-class tennis player to come up with one of the more memorable ad slogans, “Image is everything.” This can be said when it comes to creating content for your business or brand site. It may not be everything, but the way it looks is certainly an […]
May 23, 2014
YouTube is telling its fans what’s coming next. The video content platform announced a new initiative called Creator Preview, a rundown of what the company is working on for its followers. According to YouTube’s Creators blog, the company is responding to its followers’ top request in a survey, to let them know what YouTube is […]
May 22, 2014
Creating content for your business’ website can be time consuming. Studies show that among the challenges facing content marketing pros is consistently coming up to unique, engaging content for the target audience. So it’s not going to hurt business if day or two goes by between posts. Right? You don’t mind losing a potential customer […]
May 21, 2014
In creating written content, it’s best to focus on the basics. Shares and “Likes” aside, the consumer has to have a reason to be interested enough in the written article, blog or how-to guide to digest it, share it and engage with the company that’s producing it. Those creating content and writing blogs should keep in […]
May 20, 2014
The popularity of inforgraphics as an effective tool for marketing and customer engagement continues to be high. A single infographic has the potential to reach as many as 15 million online users, according to Top Marketing Schools. Business topics amounted for nearly 13 percent of all infographics produced, according to data provided by Visual.ly. The visual […]
May 19, 2014
Video is an important component of any company’s content marketing strategy. But not everyone is a natural in front of the camera. A little coaching and preparation helps in getting a subject ready for their camera time to deliver your business’ brand message. In this segment, Kuno Creative’s content marketing specialist Lisa Gulasy offers some […]
May 16, 2014
Content writers who produce blogs and other brand content may be missing out on their audience by posting while consumers are working. Blog writers are most likely to post their content during weekdays, mostly on Tuesdays and Wednesdays, according to a study conducted in April by TrackMaven. But while only 13 percent of blog content is […]
May 16, 2014
The growth of content marketing as a business strategy to gain and retain customers also comes with a slew of new challenges. High-quality content is in great demand, for example, and companies are willing to invest in it. Yet only a small percentage of companies have dedicated departments responsible for the production of this quality […]
Recent Comments