Measuring your mobile content success

You have a content strategy that focuses on publishing for smartphones and tablets, ensuring that your message, your brand content is accessible to people on the move.

Now, how do you know that that message is reaching that specific target audience?

contentmktg_artThere are ways to determine your company’s success in reaching mobile device users. It is possible to track your mobile marketing efforts with analytics tools that enable you to learn who is accessing your content, then use that information to target your audience more effectively.

Google Analytics is the tool that immediately comes to mind. Its mobile app analytics tool enables companies to know who’s using its app, how they use it, check brand loyalty and visit frequency, and measure its performance.

There are other tools just as useful to measure mobile impact and engagement, including Flurry, Localytics, and Clicky.

Bottom line: Analyzing the information about your mobile content efforts is essential to its overall success, regardless of what tool you use.


We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.