Content marketing: What was said the week of June 30

Each week, My Mobile Lyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.

“Content marketing is the Swiss army knife for brand. But [marketers can find it complicated] because it has 56 different blades. The reality comes back to stories. Relevance and value is key.”

Burson Marsteller Asia Pacific region CEO Margaret Key, in Ad News

“The content marketing revolution signals more than a mere marketing fad. It marks an important new chapter in the history of business communications: the era of corporate enlightenment.”

Alexander Jutkowitz of Hill and Knowlton Strategies, in the Harvard Business Review blog

“Although there is still work to be done, location data is a critical part of the mobile marketing puzzle and it is vital that we have a firm grasp of how to best benefit and balance priorities when it comes to this valuable aspect of mobile.”

Anna Bager of the Interactive Advertising Bureau, in ClickZ.com

“As consumers, the digital-social-mobile world has changed the way we expect to interact with brands. We’re not going to put up with cold calls at dinnertime, or with emails we don’t want, or with banners that interrupt the content experience we’re looking for online.”

Michael Brenner, of content marketing technology platform NewsCred, in Marketing Land

“Many have accepted that it is not possible to accurately measure a mobile ad campaign. Instead, they focus on ‘taps,’ ‘likes’ and ‘shares,’ having lost sight of what matters most: sales lift.”

Tim Jenkins, CEO of San Mateo, Calif.-based 4Info, in MobileMarketer.com

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