MyMobileLyfe survey: An overview of smartphone usage
Less than a decade since its introduction, the smartphone has become an essential part of the way we live, work, entertain ourselves and communicate.
We have to remind ourselves that the iPhone debuted only in 2007, with Android-operating phones coming out a year later. Currently, more than half of adult Americans, 58 percent, own a smartphone, according to the Pew Internet Research Project. Worldwide, one in every seven people owns a smartphone.
We use our smartphones for tasks that were only imagined on the drawing board about 10 years earlier. We watch original programming and listen to streaming music channels. We surf the Web and access online content. We use it to shop, to book travel, buy tickets and for banking.
But that’s just scratching the surface. What types of content do smartphone owners consume? Where do they go to get it? Which factors influence people to view content or ignore it? What motivates them to share content with their family and friends?
My Mobile Lyfe seeks to answer those questions and more.
My Mobile Lyfe posed 10 questions to 100 U.S. smartphone owners, ages 18 and over, in March 2014. Along with the results, we included our own insights into the data. The goal is to provide insight that you, the consumer, can use.
We are a company founded by journalists who are experts in the social media and mobile landscape. We combine industry-specific research and unique storytelling to connect customers to your business’ mobile strategy.
MyMobileLyfe can help your company develop a content marketing and advertising strategy to reach people on the go. You can click here to contact us.