Making a connection with the customer is important when planning your brand content. As a content creator, you want the customer to not only take in your brand message, but also pass along to others who could become potential business leads.
Consumers of mobile content are distracted easily. There is so much to take in and even more to ignore, that content has to be unique just to get above the online noise.
Less than a decade since its introduction, the smartphone has become an essential part of the way we live, work, entertain ourselves and communicate.