Marketing is undergoing a fundamental digital transformation but, according to a new study, chief marketing officers are slow to heed the wake-up call for their business.
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The global language of business is English. But when it comes to producing and publishing digital marketing content, especially if it targets a global market, not all prospective customers are receptive to English-only content.
As a business owner, you’ll want to put together a content strategy that promotes your brand to prospective customers who are the move. The move to mobile devices is accelerating, and the numbers back this up:
Nearly half of smartphone users worldwide, totaling some 2.23 billion people, will use their devices to go online at least monthly this year, and over half of the mobile audience will use the Web in 2015.
A study that we recently posted about says just over a quarter of U.S. companies with websites do not have a content marketing strategy that focuses on mobile devices.
Each week, MyMobileLyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
The Content Marketing Institute is growing.
MyMobileLyfe recently had a chat via email with Danny Wong of Shareaholic about blogs, their ideal length and what works for writing and publishing for a mobile device.
Making the move to mobile devices is no longer a convenience. It is becoming the standard for business that want to generate new leads and stay ahead of the competition.
Your video content can be effective in engaging your target audience, particularly one that follows your company with a mobile device.
Each week, MyMobileLyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
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