July 9, 2014
Custora has a report out today offering more evidence that the use of mobile devices in commerce continues to be strong. But it is a mixed message.
MyMobileLyfe Blog
July 8, 2014
Conferences, marketing events and trade shows can be a lode of ideas for mobile marketing content.
July 8, 2014
This is what happens when a corporate brand gets attention for all the wrong reasons.
July 7, 2014
A company that implements a content strategy, and had the money to invest in it, usually has to address this question: should the produced content be its own brand creation, or should be it sponsored content?
July 4, 2014
Each week, My Mobile Lyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
July 3, 2014
Marketing is undergoing a fundamental digital transformation but, according to a new study, chief marketing officers are slow to heed the wake-up call for their business.
July 2, 2014
The global language of business is English. But when it comes to producing and publishing digital marketing content, especially if it targets a global market, not all prospective customers are receptive to English-only content.
July 1, 2014
As a business owner, you’ll want to put together a content strategy that promotes your brand to prospective customers who are the move. The move to mobile devices is accelerating, and the numbers back this up: Nearly half of smartphone users worldwide, totaling some 2.23 billion people, will use their devices to go online at […]
June 30, 2014
Time spent by users on mobile devices is at an all-time high, and one of the biggest drivers of this is the mobile app, a new study reveals.
June 27, 2014
A study that we recently posted about says just over a quarter of U.S. companies with websites do not have a content marketing strategy that focuses on mobile devices.
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