The first exposure that a smartphone user has to your brand content can be difference between whether they click on to learn more, and whether they move on to something else. It is all about which has the most immediate impact with the user.
Author Archive
Less than a decade since its introduction, the smartphone has become an essential part of the way we live, work, entertain ourselves and communicate.
Smartphone owners use their devices to place and receive calls. And a lot of other tasks.
Your company is ready to implement a content strategy for customers using mobile devices. The smartphone and tablet users are a key audience to promote your brand and create engaging and interesting content that they will consume and share.
Here’s another opportunity to learn from top industry experts how to make content marketing work for your business.
Each week, My Mobile Lyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
Expect companies creating brand content to steer from tutorials and “how-to” lists toward more creative and visual content that will connect with customers on a more personal level. And they will do this not with marketing pros, but with producers, journalists and others skilled in the craft of storytelling.
This is where content marketing expert Michael Brenner believes the next phase of the industry is headed.
Mobile device usage is growing among the affluent class.
Every company should have a content evangelist.
If you’re looking to take your company’s content marketing strategy to the next level, then this conference is for you.
Recent Comments