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January 10, 2015

We are ever-connected through our smartphones – look around, you’re unlikely to see anyone who isn’t using a smartphone or tablet. We talk, we play, we eat, and we even sleep with our mobile devices.

December 8, 2014

Consumers are increasingly turning to their smartphones to shop and redeem coupons this holiday season. The coupon audience is large, and the upcoming holidays are a huge opportunity for your company to reach new consumers.

November 17, 2014

Something that is frustrating for us as professional storytellers is when we attend a content marketing conference and panelists throw out  buzz words and phrases, like “good writing is my company’s secret sauce,” and “all the metrics you’ve ever used are now irrelevant,”and then the session is over, leaving attendees feeling confused.

October 28, 2014

If you’re a marketing professional in today’s world, then you know the importance of maintaining your brand’s presence through social media, email campaigns, and other online techniques.

September 30, 2014

You’ve probably noticed how crowded the field for content marketing has suddenly become. It seems as if anyone who has written a blog post suddenly is an expert in delivering a company’s message out into the world. But how many of these companies focus specifically on mobile?

September 27, 2014

The use of mobile continues to increase with time. In fact, the global smartphone audience surpassed 1 billion in 2012 and is estimated to reach 1.75 billion by the end of 2014, according to eMarketer.