Resources
Insights & Resources
Thinking on AI adoption, growth strategy, digital marketing, and operational efficiency — from the team behind the MyMobileLyfe Growth Framework.
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Stop Letting Hot Leads Cool: AI-Driven Sales Prioritization and Smart Follow-Up Playbooks
Here’s how small and mid-sized teams can use AI to rank leads by likelihood to close, recommend the next best…
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Stop Chasing Shadows: Use Predictive Lead Scoring and Simple AI Automation to Surface Real Opportunities
Predictive lead scoring and lightweight AI automation are how you stop chasing shadows and start answering the right prospects, at…
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Stop Letting Hot Leads Cool: AI-Powered Lead Scoring and Smart Routing That Converts
Here is a practical roadmap to design and deploy an AI-powered scoring and routing system that ranks leads by conversion…
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Automating AI-Powered Lead Scoring to Supercharge Your Sales Pipeline
It’s time to lean into a solution that doesn’t just promise better lead management but delivers it: automating AI-powered lead…
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The Small Business Owner’s Guide to Video Cloning: Scale Your Presence with AI
As a small business owner, you wear many hats. Marketing director, sales guru, customer service champion – the list goes…
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Programmatic Advertising to Grow 31% in 2017
Today, programmatic advertising is the fastest-growing digital marketing strategy by far, accounting for more than 50% of advertising expenditures this…
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The Best Metrics for Evaluating the Effectiveness of Your Digital Advertising Campaign
Tracking metrics from your company’s website is a good indicator of whether or not your advertising is hitting or missing…
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How Ad Tech is Fighting Malware in Advertising
For years, digital advertising has been plagued by cases of malware hidden beneath the surface of otherwise unassuming ads.
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How Are Online Publishers Fighting Back Against Ad Blockers?
How often do poorly-targeted ads pop up on your screen?
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Pros and Cons of Header Bidding in Digital Advertising
In the programmatic advertising world, it can sometimes seem as if change is the only constant.