Resources
Insights & Resources
Thinking on AI adoption, growth strategy, digital marketing, and operational efficiency — from the team behind the MyMobileLyfe Growth Framework.
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Ship Creative Faster: How to Automate Testing So Your Best Ads Win—Without Burning Your Team Out
When done right, generative models produce controlled creative variations, automated testing engines launch multivariate experiments, and performance-driven rules promote winners…
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Programmatic Advertising to Grow 31% in 2017
Today, programmatic advertising is the fastest-growing digital marketing strategy by far, accounting for more than 50% of advertising expenditures this…
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The Best Metrics for Evaluating the Effectiveness of Your Digital Advertising Campaign
Tracking metrics from your company’s website is a good indicator of whether or not your advertising is hitting or missing…
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How Ad Tech is Fighting Malware in Advertising
For years, digital advertising has been plagued by cases of malware hidden beneath the surface of otherwise unassuming ads.
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How Are Online Publishers Fighting Back Against Ad Blockers?
How often do poorly-targeted ads pop up on your screen?
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Pros and Cons of Header Bidding in Digital Advertising
In the programmatic advertising world, it can sometimes seem as if change is the only constant.
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The Current Scope of Digital Ad Fraud
Digital ad fraud is an emerging threat to business and challenges advertisers who seek legitimate ways to boost a company’s…
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The Future of Programmatic Video Advertising
Programmatic video advertising, and programmatic in general, is taking off. 54% of worldwide mobile advertising will include programmatic elements by 2018. Why?…
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Programmatic Advertising, Explained
For decades, and even today, businesses rely on traditional advertising methods — print, television, radio, mail, etc. — to disseminate their messages.…