Resources
Insights & Resources
Thinking on AI adoption, growth strategy, digital marketing, and operational efficiency — from the team behind the MyMobileLyfe Growth Framework.
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Mobile Is Driving the Surge in U.S. Digital Advertising
It’s how we get our news, keep in touch, monitor our fitness, do our banking, and check the score on…
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Use Mobile Content Marketing to Expand Your eCommerce Business
Last April, Google began insisting that marketers and web developers create mobile-friendly web pages. As a result, mobile-optimized sites are now awarded with higher…
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MyMobileLyfe survey: Wearables and content
Smartphone owners are likely candidates to own wearable devices. Watches, arm bands and glasses that interface with apps or computers…
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MyMobileLyfe survey: Methods of sharing content
That little icon on Web pages inviting users to share the content may appear to be a convenience, but when…
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MyMobileLyfe survey: Why we share content
Making a connection with the customer is important when planning your brand content. As a content creator, you want the…
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MyMobileLyfe survey: What distracts users
Consumers of mobile content are distracted easily. There is so much to take in and even more to ignore, that…
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MyMobileLyfe survey: Where laptops hold an edge
More than 50 percent of U.S. adults owns a smartphone that can access the Web. But a survey conducted by…
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MyMobileLyfe survey: Where people prefer to get content
The Web traditionally has been the primary source of content, but that now varies, particularly when it comes to mobile…
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MyMobileLyfe survey: The choice of text over images
The first exposure that a smartphone user has to your brand content can be difference between whether they click on…
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MyMobileLyfe survey: An overview of smartphone usage
Less than a decade since its introduction, the smartphone has become an essential part of the way we live, work,…