Resources
Insights & Resources
Thinking on AI adoption, growth strategy, digital marketing, and operational efficiency — from the team behind the MyMobileLyfe Growth Framework.
-
2014: Mobile Use Increased, Changed Buyer Behavior
We are ever-connected through our smartphones – look around, you’re unlikely to see anyone who isn’t using a smartphone or tablet.…
-
Consumers Turn to Smartphones, Tablets for Holiday Shopping
Consumers are increasingly turning to their smartphones to shop and redeem coupons this holiday season. The coupon audience is large,…
-
Connecting with Today’s Mobile Consumer
Mobile content marketing plays a vital role in the purchasing behavior of today’s mobile consumer.
-
Content marketing: So, what do I do?
Something that is frustrating for us as professional storytellers is when we attend a content marketing conference and panelists throw…
-
Why Companies Need a Mobile Marketing Strategy
If you’re a marketing professional in today’s world, then you know the importance of maintaining your brand’s presence through social…
-
4 Tips on Effective Mobile Content Marketing and Advertising
You’ve probably noticed how crowded the field for content marketing has suddenly become. It seems as if anyone who has…
-
Smartphone Penetration in the Market Offers Big Opportunity for Brands
Today, 1 in every 5 people in the world own a smartphone, and 1 in every 17 people own a…
-
Mobile is Huge Opportunity to Connect with Consumers
The use of mobile continues to increase with time. In fact, the global smartphone audience surpassed 1 billion in 2012…
-
Tips to Consider When Building a Mobile Content Marketing Strategy
When was the last time you checked your mobile device? If you are like most people it was probably just…
-
Why Your Business Can’t Afford to Ignore Mobile Marketing
Over the last few years, mobile marketing has become one of the most powerful forces in business – and if…