Resources
Insights & Resources
Thinking on AI adoption, growth strategy, digital marketing, and operational efficiency — from the team behind the MyMobileLyfe Growth Framework.
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Take time to edit your content
You’ve spent time writing a well-researched, compelling and readable work of content that will educate the consumer about your brand…
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Essential advice for content storytelling
Great stories make great content. The more memorable the stories are about your company or brand, the more likely they…
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Make your site content look good
Some years ago, a camera company paired with a world-class tennis player to come up with one of the more…
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YouTube’s coming attraction: Content creation app
YouTube is telling its fans what’s coming next. The video content platform announced a new initiative called Creator Preview, a…
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Pros, cons of skipping content posts
Creating content for your business’ website can be time consuming. Studies show that among the challenges facing content marketing pros…
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The basics of writing content: the 5 Ws and H
In creating written content, it’s best to focus on the basics. Shares and “Likes” aside, the consumer has to have a…
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The state of infographics’ appeal
The popularity of inforgraphics as an effective tool for marketing and customer engagement continues to be high. A single infographic…
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Video content: Making your subject camera ready
Video is an important component of any company’s content marketing strategy. But not everyone is a natural in front of…
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Blog content sharing busiest on weekends, study says
Content writers who produce blogs and other brand content may be missing out on their audience by posting while consumers…
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The challenge of creating great content
The growth of content marketing as a business strategy to gain and retain customers also comes with a slew of…