Archive for the
‘Mobile’ Category

If you’re a marketing professional in today’s world, then you know the importance of maintaining your brand’s presence through social media, email campaigns, and other online techniques.

YouTube is telling its fans what’s coming next.

The video content platform announced a new initiative called Creator Preview, a rundown of what the company is working on for its followers. According to YouTube’s Creators blog, the company is responding to its followers’ top request in a survey, to let them know what YouTube is working on ahead of time. The followers, in turn, would tell YouTube if it is on the right track.

Among YouTube’s upcoming plans is the development of a separate content creation app for smartphones. The timing could not be more fortuitous; a new report says smartphones now account for more than 87 percent of total handset shipments, a new high.

Also coming from YouTube is a crowdfunding feature that allows fans to directly contribute to their favorite YouTube creators, and a feature to create captions and subtitles for video content in multiple languages.

The company says its Creator Preview will come out regularly.

Here’s what YouTube’s engineers are saying.

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

Content writers who produce blogs and other brand content may be missing out on their audience by posting while consumers are working.

Blog writers are most likely to post their content during weekdays, mostly on Tuesdays and Wednesdays, according to a study conducted in April by TrackMaven.

But while only 13 percent of blog content is published on Saturdays and Sundays, the content amounted for nearly a third — 32.6 percent — of total weekly shares on social media.

According to TrackMaven, at least 2 million blog posts are published daily, representing a significant component of content marketing. Blog posts help point out engagement with a company’s target audience that would in turn share its brand content.

In other words, companies can get more out of their blog content by making it available when readers have more time to read and share — on the weekends.

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We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

googleglass_artGoogle will soon get company in the wearable computer eyewear market.

Samsung is preparing to roll out its “Gear Glass” around September, according to several reports. The Gear Glass will look almost identical to the Google Glass, but its design will have its display over the right eye only and include an earpiece.

The Gear Glass will run on the Tizen operating system, which Samsung is developing.

More competitors may be on the way. Sony and Epson are working on their own smart eyewear versions, while Apple, Microsoft, and LG Electronics filed for smart glass-related patent applications.

That means more opportunities to develop unique content for devices that are truly for people on the go.

News of Samsung’s entry in the wearable tech market comes as Google announced that anyone in the United States can now buy a beta version Glass device as long as the company has them in stock. Google recently said that it was expanding Glass sales to more users in advance of an expected retail launch later this year.

 

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.