Does your brand still have an outdated website that requires users to pinch and zoom in order to view your content? Today, this is merely a nuisance for your digital audience, but in several weeks, this will be a much bigger problem for your business.
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‘Mobile’ Category
We are ever-connected through our smartphones – look around, you’re unlikely to see anyone who isn’t using a smartphone or tablet. We talk, we play, we eat, and we even sleep with our mobile devices.
If you’re a marketing professional in today’s world, then you know the importance of maintaining your brand’s presence through social media, email campaigns, and other online techniques.
Today, 1 in every 5 people in the world own a smartphone, and 1 in every 17 people own a tablet, according to Business Insider.
The use of mobile continues to increase with time. In fact, the global smartphone audience surpassed 1 billion in 2012 and is estimated to reach 1.75 billion by the end of 2014, according to eMarketer.
When was the last time you checked your mobile device? If you are like most people it was probably just a few minutes ago- and most likely, you’re reading this article on your mobile device.
Smartphone owners use their devices to place and receive calls. And a lot of other tasks.
The potential of losing a smartphone to theft, as well as the personal content in it, has more than a quarter of U.S. consumers worried, a new survey says.
YouTube is telling its fans what’s coming next.
The video content platform announced a new initiative called Creator Preview, a rundown of what the company is working on for its followers. According to YouTube’s Creators blog, the company is responding to its followers’ top request in a survey, to let them know what YouTube is working on ahead of time. The followers, in turn, would tell YouTube if it is on the right track.
Among YouTube’s upcoming plans is the development of a separate content creation app for smartphones. The timing could not be more fortuitous; a new report says smartphones now account for more than 87 percent of total handset shipments, a new high.
Also coming from YouTube is a crowdfunding feature that allows fans to directly contribute to their favorite YouTube creators, and a feature to create captions and subtitles for video content in multiple languages.
The company says its Creator Preview will come out regularly.
Here’s what YouTube’s engineers are saying.
We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.
Content writers who produce blogs and other brand content may be missing out on their audience by posting while consumers are working.
Blog writers are most likely to post their content during weekdays, mostly on Tuesdays and Wednesdays, according to a study conducted in April by TrackMaven.
But while only 13 percent of blog content is published on Saturdays and Sundays, the content amounted for nearly a third — 32.6 percent — of total weekly shares on social media.
According to TrackMaven, at least 2 million blog posts are published daily, representing a significant component of content marketing. Blog posts help point out engagement with a company’s target audience that would in turn share its brand content.
In other words, companies can get more out of their blog content by making it available when readers have more time to read and share — on the weekends.
We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.
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