Resources
Insights & Resources
Thinking on AI adoption, growth strategy, digital marketing, and operational efficiency — from the team behind the MyMobileLyfe Growth Framework.
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Common Website Security Pitfalls
Website security is crucial for maintaining the trust of your customers and vendors. Your website may have security issues that…
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Website Security for Your Small Business: What You Need to Know
Although most entrepreneurs are more interested in running their businesses than digging into the minutiae of web architecture, website security…
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For SEO, It’s Quality Over Quantity
When our clients ask us how they can improve their search engine standing, our typical response goes something like this:…
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Programmatic Advertising to Grow 31% in 2017
Today, programmatic advertising is the fastest-growing digital marketing strategy by far, accounting for more than 50% of advertising expenditures this…
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The Best Metrics for Evaluating the Effectiveness of Your Digital Advertising Campaign
Tracking metrics from your company’s website is a good indicator of whether or not your advertising is hitting or missing…
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How Ad Tech is Fighting Malware in Advertising
For years, digital advertising has been plagued by cases of malware hidden beneath the surface of otherwise unassuming ads.
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How Are Online Publishers Fighting Back Against Ad Blockers?
How often do poorly-targeted ads pop up on your screen?
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Pros and Cons of Header Bidding in Digital Advertising
In the programmatic advertising world, it can sometimes seem as if change is the only constant.
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The Current Scope of Digital Ad Fraud
Digital ad fraud is an emerging threat to business and challenges advertisers who seek legitimate ways to boost a company’s…
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CRM Tools, Explained
Customer Relationship Management (CRM) software enables your business to manage customer relation information and data.