Resources
Insights & Resources
Thinking on AI adoption, growth strategy, digital marketing, and operational efficiency — from the team behind the MyMobileLyfe Growth Framework.
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MyMobileLyfe survey: An overview of smartphone usage
Less than a decade since its introduction, the smartphone has become an essential part of the way we live, work,…
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Think like the customer when it comes to content
Your company is ready to implement a content strategy for customers using mobile devices. The smartphone and tablet users are…
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Content marketing: What was said the week of July 14
Each week, My Mobile Lyfe presents a few words, thoughts and advice from leading professionals and experts in the field…
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An expert’s take on content creation’s next phase
Expect companies creating brand content to steer from tutorials and “how-to” lists toward more creative and visual content that will…
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The affluent and their mobile devices
Mobile device usage is growing among the affluent class.
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The word on content evangelism
Every company should have a content evangelist.
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Content marketing: What was said the week of July 7
Each week, My Mobile Lyfe presents a few words, thoughts and advice from leading professionals and experts in the field…
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Why outsourcing is an option
Your company may lack the in-house expertise to craft and implement a content marketing plan for a growing base of…
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Mobile commerce surging, but desktop still rules for buyers
Custora has a report out today offering more evidence that the use of mobile devices in commerce continues to be…
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How to mine trade shows, expos for content
Conferences, marketing events and trade shows can be a lode of ideas for mobile marketing content.