We’re using our tablets in growing numbers to buy merchandise, as tablet payments comprise almost half of all mobile commerce.
This comes out of a new study released this week by Javelin Strategy & Research on the mobile shopping market. The use of tablets for online purchasing and commerce is surging as overall mobile retail sales topped $60 billion last year, Pleasanton, Calif.-based Javelin says; tablets were responsible for $28.7 billion in mobile online commerce — purchases, payments and the like. It was slightly more than for smartphones. In 2012 tablets accounted for $5.1 billion in commerce.
Javelin says the devices are expected to become more dominant as a purchase channel as tablet device ownership grows. Tablet-optimized shopping experiences, such as apps, should be a top priority for merchants and businesses looking to capitalize on the growth of mobile online commerce.
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