One out of every seven people in the world uses Facebook on a mobile device.
The social media giant reported in its quarterly earnings statement that it has exceeded the 1 billion mark for monthly active users on smartphones and tablets. The number of people who log in and visit Facebook on a daily basis with a mobile device, either to access or share content, is 609 million for the quarter that ended March 31.
That’s not counting those using Instagram or on Facebook messenger, which in themselves are each at over 200 million monthly users.
Of note in the company’s earnings report — and one that will have the attention of content marketing pros — is the 59 percent of advertising revenue that Facebook earned from mobile advertising revenue, up 30 percent from the first quarter of 2013.
Much of the revenue growth came from Facebook’s newsfeed ads, which inject paid marketing messages straight into a user’s stream of news and content and are ideally suited for the smaller-sized screens of smartphones and other mobile devices.
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