Resources

Your hotel room key: There’s an app for that coming

, , , , , ,

The coded plastic key, which replaced metal keys in hotels years ago, could soon be a thing of the past as well.

The Starwood lodging chain is trying out a new lock system in a couple of its hotels that connects via Bluetooth to an iPhone or Android app, the Wall Street Journal reports.

Guests at these properties would receive a message on a Starwood app containing the virtual key, which would unlock the door with a tap or twist of their phone.

Stamford, Conn.-based Starwood is hoping to introduce the virtual key at all its luxury W Hotels and Aloft hotels, which today represents 123 properties.

The benefits are substantial but not without risks, especially when it comes to hackers.

One way to ensure security for guests is to make the app downloadable only while on the premises, mobile security expert Chetan Sharma tells NBC News Digital.

So be prepared, business or vacation traveler, for the latest innovation to your mobile life. You can check it out here.

Just don’t say “Open, sesame.”

 

 

Mike Grillo Avatar

Written by

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Schedule a Growth Strategy Call

Pick whichever option works best for you.

Subscribe to Our Newsletter

Get occasional news and insights from our team on AI, digital marketing, and growth strategy — no spam, unsubscribe anytime.